Social & Hybrid

Apr
02

Hot spots for nerds.

TOP5 is a new content page at www.nerd-zone.com and shows the hot spots for „nerds“ in Karlsruhe. It offers a service to students and graduates (who are not from Karlsruhe or recently moved here) and shows that Karlsruhe has to offer. Nerd-Zone partners can integrate a „TOP5“ icon into their career website and make job […]

By Lutz Leichsenring | Social & Hybrid
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Recruiting in social networks

Especially young professionals and managers of Generation Y can be difficult to recruit in the traditional way. Companies need the talent rather woo the social web, they offer challenging and above all credible communicate. Lutz Leichsenring is a co-author of the book „Recruiting im Social Web“ and wrote two chapters about recruiting-events. Click here to get […]

By Lutz Leichsenring | News & Updates . Social & Hybrid
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Nerd-Zone campaign: Press quote

The prestigious German news magazine SPIEGEL Online reported in its careers section on the local recruitment marketing campaign „Nerd Zone“. The Nerd-Check on www.nerd-zone.com has been fully integrated into the report and received a very positive response: More than 200 tweets and 2.000 likes on Facebook. See more of our references.

By Lutz Leichsenring | News & Updates . Social & Hybrid
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Today’s post dispatch.

We are glad to inform you, that a crime scene kit will be delivered soon to some of our client’s inboxes… 😉 The countdown has started: www.it-krimidinner.de

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viral campaigns.

Facebook is one of the most important platforms for successful social media marketing. Although our experience has shown that IT professionals are not among typical „heavy user“ of this network, yet Facebook gets a lot of attention from all kinds of students, so we use a contest mechanism to get wide attention and word-of-mouth support for […]

By Lutz Leichsenring | Social & Hybrid
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Karlsruhe: The root of IT.

The TechnologieRegion Karlsruhe is one of the most successful IT spots in Europe. Karlsruhe is also Germany’s internet capital and IT industry with world-class elite universities and research institutions like Karlsruhe Institute of Technology (KIT). Unfortunately, this exposed position is not very recognized behind the city boarders. The image campaign „Nerd-Zone“ is a long term […]

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CyberStarter gesucht.

CyberStarter ist der Karriereclub für IT-Fachkräfte aus der Technologieregion Karlsruhe. CyberStarter können an zahlreichen Workshops, Freizeitaktivitäten und Aktionen teilnehmen und persönliche Kontakte zu Entscheidern in Hightech-Unternehmen herstellen. Dieses Jahr wird geklettert, gegrillt, Fußball gespielt oder in Workshops zu den Themen Silverlight und Oracle den eigenen Horizont erweitert. In jedem Fall können sich CyberStarter ihren Arbeitgeber […]

By Lutz Leichsenring | Social & Hybrid
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Social-Media Preisausschreiben.

Unternehmen, die sich beim Landespreis Baden-Württemberg bewerben, müssen einige Kriterien erfüllen: Wirtschaftlich erfolgreich, mind. 2 Jahre alt, max. 10 Jahre alt, innovativ… und natürlich mit dem Sitz in Baden-Württemberg. Dieser Herausforderung stellten wir uns bei der Vermarktung des Preises über Social-Media Plattformen, Netzwerke und Blogs. Die L-Bank war mit der Bewerberzahl mehr als zufrieden – […]

By Lutz Leichsenring | Social & Hybrid
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