Karlsruhe: The root of IT.
The TechnologieRegion Karlsruhe is one of the most successful IT spots in Europe. Karlsruhe is also Germany’s internet capital and IT industry with world-class elite universities and research institutions like Karlsruhe Institute of Technology (KIT). Unfortunately, this exposed position is not very recognized behind the city boarders. The image campaign „Nerd-Zone“ is a long term online and campus campaign by YOUNG TARGETS on behalf of Karlsruhe IT companies that want to draw attention through social media channels and promotions. See more at www.nerd-zone.com