We’re happy been nominated for this year’s “Human Resources Excellence Awards” for our project “catch-the-job“. Matthias Hornberger (chairman CyberForum e.V.) and Lutz Leichsenring (strategy YOUNG TARGETS) were invited to the gala diner at Ritz Carlton Berlin. Unfortunately we did not win first place, but we are still very happy to get on the shortlist out of 400 submissions.

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Especially young professionals and managers of Generation Y can be difficult to recruit in the traditional way. Companies need the talent rather woo the social web, they offer challenging and above all credible communicate. Lutz Leichsenring is a co-author of the book “Recruiting im Social Web” and wrote two chapters about recruiting-events. Click here to get more information.

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The German economy magazine WIRTSCHAFTSWOCHE reports on the work of YOUNG TARGETS.

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Mysterious crimes happened at high-tech companies. But digitals traces have been preserved. Now IT-experts are needed to solve these most intriguing and complex cases… The “IT-Krimidinner” brings IT-companies as a “crime scene” of an unsolved series of murders to an audience of IT-specialists by viral effects of the social web. Students, graduates and professionals are invited to sign up at www.it-krimidinner.de. 25 participants will be invited to clarify the crime during a 3-course menue – connecting the dots of digital evidences (faulty algorithms, etc.).

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Facebook is one of the most important platforms for successful social media marketing. Although our experience has shown that IT professionals are not among typical “heavy user” of this network, yet Facebook gets a lot of attention from all kinds of students, so we use a contest mechanism to get wide attention and word-of-mouth support for projects like jobtournee, catch-the-job or nerd-zone.

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The TechnologieRegion Karlsruhe is one of the most successful IT spots in Europe. Karlsruhe is also Germany’s internet capital and IT industry with world-class elite universities and research institutions like Karlsruhe Institute of Technology (KIT). Unfortunately, this exposed position is not very recognized behind the city boarders. The image campaign “Nerd-Zone” is a long term online and campus campaign by YOUNG TARGETS on behalf of Karlsruhe IT companies that want to draw attention through social media channels and promotions. See more at www.nerd-zone.com

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The post Recrutainment at its best. appeared first on young targets.

Die Bank der Zukunft beruht mehr noch als in der Vergangenheit auf dem gezielten strategischen Einsatz informationstechnologischer Kompetenz. mCommerce, Processing oder Bank 2.0 sind nur einige Schlagworte, die sich um die Zukunft der Bank drehen. In Frankfurt findet daher in der Villa Giersch die Recrutainment Veranstaltung „BANKING 2.0 – beyond mobile money and virtual values“ statt, bei der sich die Teilnehmer in Form eines abgewandelten Monopoly-Spiels Konzepte und Visionen zum Thema Geld und IT erarbeiten. Konzeption und Umsetzung von YOUNG TARGETS im Auftrag der Cirquent GmbH. Weitere Infos http://www.bank-zweipunktnull.de

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Unter der Leitung des TV-Kochprofis Ralf Jakumeit konnten die Teilnehmer des Java-BBQ am 3. Dezember 2010 aus einem Warenkorb ein besinnliches 3-Gänge Menü “prozessoptimiert” am Grill kredenzen. Am Ende hat sich gezeigt, welche Entwicklungsmethode sich bewährt… Zeit zum Fachsimpeln und Netzwerken hatten die Teilnehmer aber auch noch: Ein Fachvortrag über Groovy wurde allen zwischen Hauptgang und Dessert serviert. Bilder kann man sich hier reinziehen: www.java-bbq.de

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Gute Ideen, um in Zeiten mangelnder Fachkräfte an Personal zu kommen, sind rar. Deshalb werden die Recrutainment-Aktionen von YOUNG TARGETS immer wieder als positive Beispiele von Fach-Journalisten genannt. Danke an Handelsblatt, Süddeutsche Zeitung, brand eins, computerwoche, SWR, Badische Neuste Nachrichten, RTL, spirofrog.de oder Crosswater Jobs – für positive Berichterstattung.

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